About Us

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Sarah Shah Nor

"Our CUURA-ted skin essentials are carefully made to create that healthy dewy glow from within. We believe skin comes first before makeup and that we highlight the importance of healthy progress over perfection. We love creating more meaningful experiences for every single products via lifestyle, travel , events and so much more. We take great pride in the quality of our service.You can see that CUURA always offer new innovations that other local brands don’t pay attention to and we take pride in focusing on what our customers need, not only follow what is trending."

cuura was founded by malaysia’s modest multilabel fashion house (modvier) founder, Sarah Shah Nor, to fill a void in the market for skincare products that highlight the benefits of purely natural ingredients.

1.8 MILLION+ SOLD ✦ TRUSTED BY THOUSANDS
99% REPEAT SUNSCREEN
280+ GUARDIAN STORES
HALAL CERTIFIED
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Our Brand Value

 VISION STATEMENT

  • We want to see a world where natural ingredients is prioritized in achieving glowing skin and women everywhere develop a positive relationship with the way they look.

 MISSION STATEMENT

  • We are here to offer products made from high-quality, pure and powerful ingredients sourced only from the best of nature, to help you look and feel beautiful and healthy.

 PURPOSE STATEMENT

  • We believe in an honest , scientific approach to beauty. Skincare should be gentle & effective at the same time.